Craig Sizer keeps Sanomedics (Thermomedics.com) Moving Forward

Craig Sizer is a co-founder and chairman of Sanomedics. Sanomedics creates a variety of health products including the Thermopet thermometer and other infrared thermometers. By taking advantage of new technology and his expertise in the financial areana, they have really taken this company to a new level.

Craig may have said in a statement from WCI that he has every intention to bring this company to the top of their market and really provide an excellent product in a lacking industry.

Craig Sizer’s Bio

Co-Founder and Chairman

Mr. Sizer has 20 years of experience in corporate finance and private equity transactions. He posses extensive entrepreneurial and capital fund raising experience with a firsthand knowledge of a variety of established and growth business sectors.

He started his career as a Series 7 stock broker for a boutique firm in New York over 20 years ago. Mr. Sizer’s additional business experience includes terms as Managing Director of a Private Equity firm. Also, during that period Mr. Sizer co-founded B.E. OVERSEAS INVESTMENT GROUP, which was later sold to a 30 year old small cap NASDAQ company. Prior to that he worked with high growth companies preparing to go public, as well as initially providing them capital.

His leadership has helped many organizations, small to medium size, move through the development/start up phase with relative ease.

Google Caffine was finally released. You can read about it on Googles blog by going to this link:

http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

I used caffine quite a bit in the sandbox and it was fast and fresh all the time. I’m curious to see how it affects rankings if at all.

You can buy it here. Seth Godin’s audio book called, “All marketers are liars” is on sale at Amazon right now. Go buy it.

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names…and believing it makes it true.

Successful marketers don’t talk about features or even benefits. Instead, they tell a story. A story we want to believe.

This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.

Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers and Marlboro.

This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.